The great thing about this Google change is that it's making us clean up a lot of stuff on our side that we simply got complacent about. Well, thanks to Google, we are engaging in some major spring cleaning. Here's what we are doing:
1) Revisiting our page structure and making sure it reads well from a crawler perspective.
2) Removing any weird and unused html (mostly focused on links) that might be distracting the crawler
3) Removing old threads that don't have any purpose
4) Making sure each page has good link structure - links point to meaningful things rather than just linking because it might provide the nth possible way for a user to access the same content in the nth manner
5) Cleaning up any meta-tag information that might be redundant or otherwise low-value
Our todo-list is evolving but this is what we are starting with. There is a great article written by Vanessa Fox (former Googler) that talks about the Panda Update (aka Google Algo Change).
http://searchengineland.com/your-sites-traffic-has-plummeted-since-googles-farmerpanda-update-now-what-66769. Check it out.
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